Odisha, Odisha — The North Eastern Tea Association (NETA) has announced that it will confer its Lifetime Achievement Award on Piyush Desai, the 86-year-old chairman of the Wagh Bakri Tea Group, in recognition of his six decades of experience in the tea industry.

Background

The Wagh Bakri Tea Group has been a stalwart in the beverage industry since 1892, with a turnover of over ₹2,000 crore and an estimated market share of 9%. It is the third-largest tea brand in the country, behind Hindustan Unilever and Tata Consumer Products. Mr. Desai’s expertise in tea tasting and evaluation, as well as his instrumental role in setting high standards of quality in the company, have been hallmarks of his long career.

Background continued

As the chairman of the Wagh Bakri Tea Group, Mr. Desai has led one of India’s leading packaged tea companies for many years. His dedication to the industry has earned him recognition and respect from his peers. The North Eastern Tea Association, established in 1981, has 183 member tea companies across Assam, Nagaland, and Arunachal Pradesh.

Community Impact

The community is likely to be affected by this prestigious award, which is a testament to Mr. Desai’s hard work and dedication to the industry. As the chairman of the Federation of All India Tea Traders Association, an apex body of tea packers and traders in the country, and the founder chairman of the Western India Tea Dealers’ Association, Mr. Desai has played a significant role in shaping the tea industry. The North Eastern Tea Association’s Lifetime Achievement Award is a fitting recognition of his contributions to the industry.

Official Response

The North Eastern Tea Association has expressed its admiration for Mr. Desai’s achievements, with former chairman Ajay Dhandharia stating, “Piyush Desai is a tea maestro with six decades of experience in the tea industry. He is a tea tasting and evaluation expert and has been instrumental in setting high standards of quality in the company with his deep knowledge and insights of the industry.” NETA adviser Bidyananda Barkakoty added, “There is a special bond between Assam and Gujarat because Assam is the largest producer of tea and Gujarat is the largest consumer of tea in India.”

Local Significance

This award holds significant importance for Odisha, as it highlights the state’s contribution to the tea industry. The Wagh Bakri Tea Group’s success is a testament to the state’s ability to produce high-quality tea. This award serves as a reminder of the importance of the tea industry in Odisha and its potential for growth and development.

What Happens Next

As Mr. Desai receives the Lifetime Achievement Award, it is likely to inspire a new generation of tea industry leaders. His contributions to the industry will continue to be celebrated, and his legacy will serve as a guiding light for those who follow in his footsteps. The North Eastern Tea Association’s recognition of Mr. Desai’s achievements is a fitting tribute to his dedication and hard work.